Since going public in 2010–an inauspicious time in retail–Vera Bradley has had a bumpy ride. Sales peaked in 2013 at $541 million and have been on a steady downward trajectory since, dropping to $416 million in 2019.
Is Vera Bradley considered high end?
Vera Bradley may be cheap for a luxury brand, but it's still expensive by many reasonable standards. Vera Bradley may be cheap for a luxury brand, but it's still expensive by many reasonable standards.Jun 4, 2017
Are Vera Bradley backpacks good quality?
Vera Bradley spells QUALITY. This is an extremely durable backpack that I bought for work. I have several Vera Bradley items and all of them are of superior quality. They are beautiful and very well made.
What age group is Vera Bradley for?
Vera Bradley design teams include women of all ages, from those in their 20s to great-grandmothers, said Melissa Schenkel, a company spokeswoman. The company has always strived for a broad appeal. The first bag its two co-founders made was sent to a daughter in college.Dec 1, 2013
Are Vera Bradley backpacks popular?
"Vera Bradley is one of the largest sellers of backpacks and luggage. These items inherently appeal to school and college kids and young working adults," said Beder.
Is Vera Bradley a good college backpack?
Vera Bradley's college backpack comes in over 35 of fun patterns from paisley prints to geometric designs. This style is perfect for college students because it has a mesh laptop pouch, a hidden back pocket for valuables and three pen holders.Jul 1, 2021
How do you wear a Vera Bradley sling backpack?
https://www.youtube.com/watch?v=id0JiyL9o2s
Can you put a Vera Bradley backpack in the washer?