The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand's attitude and collections always present a juxtaposition of hard and soft.
What is the deal with mom jeans?
Mom jeans is a slang term for high-waisted women's jeans that were originally fashionable in the late 1980s and early 1990s. In the late 1990s and 2000s they were mainly worn by middle-aged American women and considered unhip by trendy younger women.
What is the mother brand?
From a brand marketing perspective parent brands are usually known as the mother-brand or even technically speaking the “holding company.” It is the owner of what usually becomes the “family of brands,” with each family member dedicated to reaching and fulfilling a specific opportunity or need in the marketplace.
Who owns Nydj jeans?
Lisa Rudes-Sandel founded the brand in 2003 along with her siblings and her father, George Rudes, in Vernon as Not Your Daughter's Jeans. The low-rise denim styles that dominated the fashion scene at the time — not always flattering for the figures of mature women — served as Rudes-Sandel's inspiration.
Where is NYDJ?
Company Description: Nydj Apparel, LLC is located in Los Angeles, CA, United States and is part of the Apparel, Piece Goods, and Notions Merchant Wholesalers Industry. Nydj Apparel, LLC has 200 total employees across all of its locations and generates $67.80 million in sales (USD).
Should you size down in Nydj jeans?
Since NYDJ is an American brand, the sizes shown on the label inside the trousers are US sizes. We always encourage you to buy our bottoms one size smaller than you normally do.
Who is the CEO of NYDJ?
Lisa Collier
What jeans Does Oprah recommend?
And when it comes to finding a good pair of jeans (which can often feel like an impossible task), there's one brand, in particular, that has Oprah's seal of approval: NYDJ. She featured the company in her 2017 Favorite Things selection and even called it her "favorite denim brand."Jun 7, 2021
What is NYDJ brand?
NYDJ (Not Your Daughter's Jeans) is a high-quality denim brand based in Los Angeles, California. The company was launched in 2003 by fashion industry insider and budding entrepreneur Lisa Rudes Sandel, who had a vision of designing jeans for women with womanly bodies like herself.Feb 5, 2018
Who created NYDJ?
Lisa Rudes-Sandel
What are the different fits of NYDJ?
Our styles are available in different fits: Regular, Petite, Tall and Plus. Every woman is different which makes it sometimes difficult to find a well-fitting jeans.
Do Nydj jeans run small?
Petite (small) 75 cm (29,5 inch)
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Plus (standard) 79-84 cm (31-33 inch)