The Ordinary is available for purchase from retailers such as Ulta Beauty, Sephora, Walmart, ASOS, and Amazon to name a few. Additionally, retailers such as Sephora frequently offer exclusive The Ordinary package deals, including 'The Ordinary The No-Brainer Set' of skincare.
Why did Sephora stop selling The Ordinary?
Deciem Is Relaunching The Ordinary at Sephora in January 2019. Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to "a change in direction" from Deciem, according to a spokesperson for the retail giant.
Is The Ordinary a Sephora brand?
The arrival of The Ordinary in Sephora stores is an extension of the two companies' already existing relationship: The skin care brand first launched on Sephora's website in December 2017. This expansion aims to complete the buying experience for the North American customer, according to parent company Deciem.
Why is The Ordinary Cancelled?
Deciem's Brandon Truaxe: the world's most controversial beauty CEO, explained. The creator of the low-price skin care brand The Ordinary has been ousted after a year of erratic behavior, and now has a restraining order against him.
Is The Ordinary being discontinued?
Brandon Truaxe, 39, the co-CEO of the company, which also includes The Ordinary brand, a cult-like brand favoured for its extremely-affordable prices, said in a video posted to the brand's official Instagram page: “This is the final post of Deciem, which we will shut down all operations until further notice, which will
Is The Ordinary a safe brand?
The Ordinary is a cruelty-free and vegan company with some forward-thinking sustainability practices, but we would be hard pressed to call them a sustainable or clean brand. While their ingredients tend to be better than some other beauty brands, they aren't a clean beauty brand, nor do they claim to be.
What iS the number 1 skincare brand?
San Francisco — — Rodan & Fields, LLC (Rodan + Fields), a prestige dermatology-inspired skincare brand, has been ranked the number one skincare brand in North America1 (defined by Euromonitor as Canada and the United States) and the number one skincare brand in the U.S. in 20172.