Rihanna is also not a rookie to the apparel market either. In 2014, she was named a creative director of the sportswear brand Puma under the brand FENTY X PUMA; she has also previously collaborated on collections with the British high street chain River Island, and on a socks line with hosiery and apparel brand Stance.
What brands does Rihanna work with?
With Fenty, Rihanna was the first woman to create an original brand at LVMH, among the likes of Dior, Givenchy, Celine and Fendi.
Why did Rihanna stop Fenty?
LVMH said that the pause was a joint decision with Rihanna “pending better conditions”, suggesting that the challenges of the Covid-19 pandemic may have caused a dip in sales, as reflected by global market trends.
What happened to Rihanna's clothing line?
LVMH, the French luxury group, announced the Fenty fashion house to great fanfare in 2019. But today, they revealed that, with Rihanna, they had “jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.”
Does Rihanna own a clothing line?
At least that is the case for Rihanna's Fenty clothing line, the LVMH-owned brand and only the second start-up brand the French luxury conglomerate has backed.
What is LVMH Fenty?
Fenty (stylised as FEИTY) was a fashion house founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was founded in 2017 and launched in May 2019. The fashion label made Rihanna the first woman and also the first of colour to be added on the LVMH group.