Does Victoria Secret own the word PINK?

Does Victoria Secret own the word PINK?

PINK is a division of Victoria's Secret, and was owned by American retail company L Brands.

Why does Victoria Secret use PINK?

"It effectively welcomes customers into the Victoria's Secret family before they would shop at Victoria's Secret." Victoria's Secret introduced Pink in 2002 as a way to attract high school and college girls. Unlike the main label, Pink is more loungewear than sexy lingerie.2015-11-12