Ethnocentric approach in international business is a meaning.

The Ethnocentric Approach is a method of international recruitment in which the HR recruits the right person for the job on the basis of skills required and willingness of the candidate to mix with the organization's culture.

The key positions in the organization are filled by the employees of the parent country.There are all the managerial decisions.Mission, vision, objectives are formulated at the headquarters of the company, followed by the host company.

It is based on the fact that the staff of the parent country is better than the others.

When a new subsidiary is set up in the host country and the employees of the parent company visit there, this approach is beneficial.