Goldilocks - PhilippinesPhilippines: producers bet on global.
To meet the rising demand from the country and abroad, a fast-growing number of Philippine companies seek the halal certification of their products from local certifying bodies recognized internationally.
The product does not contain any derivatives that are not allowed by the law.The accreditation shows that the requirements are met.
Philippine suppliers offer a wide range of products in the food segments: cereals, carrageenan and other food Additives, beverage, bakery, grain, chemical, confectionary, beauty and cosmetic, egg, edible fungus, flour and starch, food supplement, gelatin, ice cream and dairy,
Don Bosco Multi-Purpose Cooperative Rice Mill Complex, Del Monte Philippines, Universal Robina Corp, Splash Corp., Max bakeshop, Goldilocks, San Miguel Mills, and Meken are some of the companies with certified products.South Asia and the Asia Pacific are home to more than half of the global population.The number of Muslims from these regions is expected to double.The demand for halal products has grown to $200 billion.
60 percent of the Muslim world's population is under the age of 30 according to data from the International Trade Centre.Demand for halal products and services is likely to continue its upward growth curve and become an influential market over the next decade.
The Philippines is trying to join the lucrative market by aligning its institutions.A comprehensive set of strategies on halal certification would be developed by the Philippines Halal Board, which was recently established.
Food safety and certification go hand in hand.During these times when scandals involving authenticity and contamination are rife, food safety and traceability have become a basic expectation for consumers, and they perceive halal food to be safer because it follows more rigorous quality standards.
As the Muslim population increases, the requirement for nonfood products and services is expected to intensify.Other categories produced by Philippine companies are pharmaceuticals and health care.
The Philippine Trade and Investment Centers (PTIC), particularly in Singapore, Malaysia, Indonesia, Bangkok and Dubai, are used by the government to promote the country.The PTICs, with their deep understanding of the regional and global markets, also provide trade and market intelligence to exporters, link them to supply chains, and connect the enterprises to new marketplaces.
The PTICs, with the Philippines's Asean partner-countries, collaborate with Islamic authorities and encourage joint-venture investments in halal food and personal-care products and trading in the region.
The Philippines used to be a place where food was influenced by Chinese and American cultures.The country being predominantly Catholic but now home to a number of halal-compliant kitchens and restaurants, offers Muslim Filipinos a choice of offerings and convenience.
Some examples are Husseins Kebab, Jerusalem Restaurant, Kashmir Indian Cuisine, and The Heritage Hotel.