Gymboree will open more than 200 stores later this month.
Gymboree will be back online and in some stores next year, thanks to The Children's Place.
Gymboree filed for bankruptcy protection in January and The Children's Place paid $76 million for the rights to the Crazy 8 brand.Gymboree had 800 locations that closed.Gymboree went bankrupt for the second time in two years.
The Children's Place will add Gymboree shops to 200 of its stores in Canada and the U.S. in 2020.
The goal is to provide a Gymboree brand experience that reestablishes mom to the branded product that she loves, according to a statement from the senior vice president of global merchandising for The Children's Place.
The Children's Place said it will launch a new loyalty program for Gymboree customers as well, and that shoppers will be able to order from the two websites using a shared shopping cart.
Gymboree's liquidation made it difficult for parents to shop for kids clothing.
Target had been gaining market share with its private labels, while Gap was also winning more parents, having acquired the rights to Janie & Jack, which sells kids clothing a bit more on the pricier side.
The Children's Place shares have fallen this year.The company has a market cap of over $1 billion.