Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. There are instances where the customer has to complete their checkout process on the brand's website, but some shoppable content enables transactions all in one place.13 Oct 2021
What are Shoppable ads?
Shoppable Ads are helping e-commerce advertisers to create a frictionless, streamlined journey from the point of viewing an ad right through to purchasing the product. People can now learn about, research, and purchase products all on a single device whether it be a smartphone, laptop, or tablet.
What is a Shoppable photo?
Shoppable Photos are just what they sound like: your images, displayed on your storefront, with tagged links to Amazon product detail pages. Shoppable Photos are a tool to tell your stories and share your tips with your audience through lifestyle visuals and captions.
How do I create a Shoppable page on Amazon?
Open Store Builder to build an online store for your brand within the Amazon store. Click on Page Manager and select "Add a page" to add a page to your online store. Enter the page name and description, and choose a page template. Use the Tile Manager to add and arrange content to the page.
How do I change my Amazon storefront picture?
Tap 'Edit your storefront'. Tap 'Update Your Page'. Tap either of the camera icons to add/edit your photos. Take a photo or choose a photo from your Photo Library and drag the rectangle to cover the area you want for your image.
How do I add items to Amazon influencer storefront?
- Click 'Create Content'.
- Click 'Shoppable photo'.
- Click 'Upload photo'.
- Tag up to 15 products featured in your photo by clicking on the '+' sign next to your photo.
What is Shoppable media?
Shoppable media is digital content that empowers consumers to shop. While brands often link ads, posts, videos, and other digital assets directly to their product pages, shoppable media introduces choice, presenting consumers with the information they need to compare buying options and clear pathways to each store.
What are Shoppable posts?
A shoppable post is any content that gives your customers a direct opportunity to purchase. If you're a clothing retailer, you can add a shop now button on a product image or an order link to a video caption.16 Nov 2020
What is Shoppable retail?
Shoppable content is any type of content (i.e. videos, articles, images, etc) that provides a direct purchasing opportunity and allows consumers to add products to cart from what they are viewing — or at the very least, get referred to a product page and continue to shop from there.
What is a Shoppable article?
For brands, the shoppable content definition means when you take content (posts) that features products, and you tag those products with checkout link, price, details, etc., so that users can buy those products directly from the posts.