So what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on wrapping, a box, a can, a bottle or any kind of container.
Uniqueness. Similar to visual attractiveness, packaging must offer something unique to truly appeal to customers, although uniqueness can manifest itself in several different ways. Packaging designs need to capture attention from the shelf, but once they draw customers in, your product needs to hold their interest.22 dic 2015
How do you make the best packaging?
- Design the package for your brand and your customer. ...
- Sell and tell with the right wording. ...
- Choose your colors and fonts carefully. ...
- Be honest. ...
- Make sure your design works everywhere. ...
- Fit the package to the product. ...
- Make the package user-friendly.
How do I make my product luxury?
- Identify a Niche Segment.
- Brand Positioning with High levels of Differentiation.
- Emphasize the Symbolic Value.
- Create Exclusivity Perceptions.
- Intransigent Delivery on a Superior Brand Promise.
Why is it important to have a good packaging?
At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.23 oct 2019