Brand x brand collaborations are when two or more businesses team up, create something unique and exclusive for a campaign, and help each other grow in the process. In short, collaboration marketing is a win-win strategic exchange of value.Jun 19, 2020
How do collaborations work?
Collaboration means working together with people from across the business to achieve a shared goal. Although similar to teamwork, a collaborative partnership is not hierarchical – everyone has equal status, no matter their seniority (though you may elect one person to organize the collaborative project).
How do I find brands to collab with?
The easiest way to do that is to take a look at their social media feeds. Instagram, TikTok and YouTube are particularly ripe with brand collaborations. Whether you're a blogger, YouTuber or Instagram model, you'll probably be able to find similar profiles that have gotten brand collaborations.Jul 12, 2021