A lead score is determined by analyzing your user persona including the demographics and online behavior to develop an outline of what marketing efforts yield more conversions that will determine the point value.Feb 13, 2020
What is rules based lead scoring Salesforce?
Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis.