How is Weetabix made and how is it good for you?

Weetabix is a cereals produced in the United Kingdom.It is palm-sized.The biscuits are either 4.5 cm or 2") in diameter.The Weetabix Crispy Minis are bite-sized.The UK cereals are exported to over 80 countries.Weetabix is manufactured in Cobourg, Ontario, in both organic and conventional versions.

The United Kingdom version of Weetabix has 3.8 g of fibre in a serving of two biscuits, which is 10.1% by weight.The product sold in Canada and the U.S. has 4 grams of fibre in a 35 g serving.[5]

Weetabix is the British version of the original Australian Weet-Bix.Both Weet-Bix and Weetabix were invented by an Australian.In the mid-1920s, Weet-Bix was introduced in Australia with funding from Arthur Shannon and assistance from Malcolm Macfarlane.Grain Products sold its Australian and New Zealand companies to the Sanitarium Health Foods Company.Arthur Shannon, the owner of Grain Products, funded another Weet-Bix factory in South Africa.While in South Africa, Osborne modified his Weet-Bix recipe and with Macfarlane, obtained private funding and began the development of a new company, The British and African Cereal Company.The company started business in England in an unused gristmill.The company's name was changed in 1936.

Sanitarium and South Africa market Weet-Bix.Weetabix began exporting the product to Canada in 1967.The US followed in 1968.[7]

On 3 May 2012 Bright Food announced it was taking a 60% stake in Weetabix in a deal that values the company at over one billion dollars.The remaining 40% of Lion Capital was acquired by Baring Private Equity Asia.On 18 April, it was announced that the American company would buy the company from Bright Food.[9]

In British advertising in the 1980s, Weetabix depicted a group of'street-wise' young teens, beginning as'skinheads'.Their appearances on the packaging and associated publicity featured catch phrases such as "titchy breakfast cereals" to describe rivals.Bob Hoskins voiced the lead Weetabix.10

"Have you had your Weetabix?" was the slogan of the brand during the 1990s.The idea was that those who opposed Weetabix would flee out of self-preservation if someone had eaten it.This was used to make the outcome of fairy tales funnier.The campaign had a reference to the English fairy tale Jack and the Beanstalk.The giant left the room after the boy said he had just had his Weetabix.[2]

For two decades, Weetabix was the title sponsor of the Women's British Open golf tournament.In 2001 it became a women's major golf championship.

Weetabix aired an ad in 1981 that showed a crop circle-like figure in a field.

Weetabix Crispy Minis are a sweeter 'bite-size' version of the standard biscuits.There are three varieties of fruit and nut available in the UK as of 2020.[2]

The bitesize versions of Weetabix have been changed several times.They were previously known as "Fruitibix" and "Bananabix".It was [13].

The chocolate-powder infused version of the original Weetabix was launched in the UK in a 24 pack size.