Case studies are used in many professional education programs to present real-world situations to students and to assess their ability to understand a given dilemma.In general, a case study should include background on the business environment, description of the given business, steps taken to address the issue, your assessment of that response, and suggestions for better business strategy.The steps below will show you how to analyze a business case study.
Step 1: Business environment relevant to the case study should be examined and described.
Discuss the nature of the organization and its competitors.Information about the market and customer base can be provided.Any changes in the business environment or new endeavors should be indicated.
Step 2: The structure and size of the main business is being considered.
Look at its management structure, employee base, and financial history.Refer to annual revenues and profit.There are figures for employment.Information about investment holdings, private ownership, and public ownership should be included.There is a brief overview of the business's leaders.
Step 3: There is a key issue or problem in the case study.
There will be a variety of factors at play.The main concern of the case study should be decided by examining the data, the main problems facing the business, and the conclusions at the end.Expansion into a new market, response to a competitor's marketing campaign, or a changing customer base are some examples.
Step 4: Discuss how the business responds to the issues.
You can trace the chronological progression of steps taken by drawing on the information you gathered.Data included in the case study include increased marketing spending, purchasing of new property, changed revenue streams, etc.
Step 5: The successful aspects of this response should be identified.
Indicate if each aspect of the response met its goal and if it was well-crafted.To show whether goals were met, use numerical benchmarks like a desired customer share, and analyze broader issues, like employee management policies.
Step 6: Point to failures, successes, and inadequate measures.
Suggest alternative or improved measures that could be taken by the business, using specific examples and backing up your suggestions with data and calculations.
Step 7: Tell us about the changes you would make in the business to arrive at the measures you proposed.
Step 8: Emphasize what you would do differently in the case when you finish your analysis.
You should show your understanding of the case study and your business strategy.