Selling door to door can be intimidating.It is the best way to get people's attention to certain products and services.If you have the right approach, you can increase your chances of success.
Step 1: It is appropriate to dress appropriately.
The customers you want to reach need to be presentable.Most of the time, wearing a tie looks better than jeans and a t-shirt.They need to be comfortable because you will be walking around in them.Don't wear too much clothing.A finely tailored suit can be intimidating if it makes you look out of place in the neighborhood you are walking through.
Step 2: The right time to sell is now.
Between the hours of 5:00 and 9:00 pm, most people are at home and willing to answer their door.You can get people at home during traditional hours, but not as many.Many people are looking to go to work early in the morning, not listening to a sales pitch.
Step 3: Ring the doorbell if you knock on the door.
Go away from the door.It respects personal space and is less intimidating.
Step 4: Start with a greeting.
It's a good idea to avoid your sales pitch first."Hello, how are you today?"Each person is treated differently than a potential customer.You want the person to trust you and talk to you.When approaching the door, look out for the customer's interests to help break the ice.Keep things fresh by tweaking your introduction.It is easy to fall into a rut if you act like you are reading prepared remarks rather than talking to someone.
Step 5: You should be friendly and confident.
You are selling yourself as a trustworthy representative of the company you work for if you are just selling a product.Potential customers should ask for more information.It is better to smile and make eye contact.
Step 6: You should be persistent and patient.
Most doors don't want to talk to you.Don't get discouraged when people say no.You don't want everyone to buy your products, just the people who are interested.
Step 7: Know what your product is.
You need to be sure that you know everything there is to know about what you are trying to display and answer any questions that your potential customers have.Whether you sell a company's "top of the line" merchandise or just want to get some extra cash for homemade items, this is true.You can explain the product on a personal level.You want to stay out of the bullet points.Let your customer know how this will benefit them.Tell the truth about what your product can and cannot do.You will not always have a good answer to a customer's question, but don't make promises that your product cannot keep.Try to focus the conversation on your product's strengths.
Step 8: It's a good idea to have a quick introduction to who you are and why you're here.
A buyer's interest in your product can be captured in a short period of time.The introduction should be casual.You don't want to be over the top.This is not a silly television commercial.I'm visiting your neighborhood to inform people about your product or service, that's what you can say.Let me show you what I have.You don't have to waste time talking to a customer who is not interested.
Step 9: Establish who you are.
Many areas ban door to door sales due to the fact that they are used to snare victims, so you may want to get a business card or something similar to prove that you are a real salesperson.If you are working on your own, you will want some of your product with you, and be willing to sell it right away.
Step 10: Pay attention to your customer.
Tone and body language can indicate interest in your product.People who are interested tend to lean forward or tilt their head when talking.They might be interested in using your product, so give them a chance to ask questions.If the conversation drags on, move on to discussing the product.If the customer isn't showing any interest, move on to the next door.Negative body language is something to keep an eye out for.The person with crossed arms or eyes is not interested or trying to keep you away.
Step 11: Show the product.
If a person is interested in the product but not willing to buy, offer to show them how it works.If the person at the door is interested, say "let me show you," rather than "can I?"The phrases open the door for the person to say no.It looks like you are trying to force your way in.Trust that your product will work.Excuses should not be offered before you show what it can do.You need to show that what you are selling is worthwhile.The customer can think about how it might be useful when they see your product.They should describe their needs and ask any questions.
Step 12: The negative responses can be learned.
If you go to a bunch of houses, you will hear similarities in disinterest.Prepare answers and keep an eye out for the basic themes.You will be prepared to address some early concerns even if you don't always get past them.A negative buyer is open to persuasion.Negative responses are opportunities to give more information.
Step 13: Focus on the benefits of your product.
Potential customers need to know that what you are selling is what they want.There is a difference between a benefit and a feature.A vacuum that picks up more dirt than its competitors is a feature.You get a benefit from that feature.The benefit would be a cleaner home.
Step 14: Positive about your product.
Let your enthusiasm guide them if they seem unwilling to buy.If they don't like or believe in your product, why should they?
Step 15: Offer to give more information.
Most people don't want to stand in their doorway for too long, so if there is an opportunity to talk further, they will usually invite you inside.Try to get contact information.You can always offer to come back or call again.This is a good time to give out fliers, business cards, or other printed materials with your contact information.It might be a good idea to get some if you don't have any.
Step 16: Pay attention to rejections.
If a person says no in response to your offers, thank them and move on to the next house.Pushing that person any further is pointless.