Advertising is important to making people in your community aware of the services you offer.Effective advertising will ensure that your skills as a music teacher are common knowledge in your city or town.
Step 1: If you want other business owners to carry your cards or flyers, ask them.
Think about the specific demographic you are trying to reach with your advertisements, and where they might be frequenting in your town.Kids under 18 may be taking karate lessons or playing basketball at the local sports club.Adult clients interested in learning an instrument might be at a local bar or restaurant that hosts live music.These are places where you can advertise your lessons.
Step 2: Your network can help spread the word about your music lessons.
It's important if you're just starting out.Word-of-mouth buzz can be generated by telling anyone and everyone you know about your services.If you want to connect with potential clients, you should always have business cards or flyers on you that you can give to friends.A friend who is in real estate could leave your flyer on the counter of a home they just sold to a family with young kids.
Step 3: If local school music teachers refer interested students to you, you should.
Inform the music teacher of your private lessons if your kids are in school.If you don't have kids in school, that's fine.Try to get in touch with the music teachers at the schools.For a chance to advertise your services and give out flyers for kids to take home, offer to assist with a rehearsal.A relationship with a school's music teacher can help create a steady stream of referrals for years to come.If you can offer something in return for the benefit of the school's music teacher, you will have a better relationship.
Step 4: It is easy for local students to find you if you join an online referral site.
There are a number of websites that allow visitors to find local music teachers based on their location and instrument.Once you have been paid by a student to cover the costs of the services the website provides, there is usually a small administrative fee that is taken out.To sign up, simply fill out your profile details, complete a background check, and agree to the independent contractor terms.There is a site that is free to join if you are looking for one.
Step 5: You can put up flyers at the community center.
To get the proper permits for advertising, be sure to check with the offices.Friends can put up your flyers at community centers.If you want high-quality mailable flyers, consider hiring a graphic designer.A picture of yourself playing an instrument can be added to your contact information.Direct-mail marketing can be used to send out flyers.If you're looking for a service that will allow you to design a mailable promotional material and send it to targeted demographic, check out click2mail.com.
Step 6: A sign is visible to drivers.
To be sure that you are allowed to advertise this way without a permit, check with your local laws and regulations.Make sure the sandwich board folding sign is visible from a high-traffic area.The name of your business, the instruments you teach, and the phone number are displayed.If you have enough space, add more information such as your rates, hours of operation, or any special promotions you are currently offering.
Step 7: Internet advertising services can be used for targeted marketing.
Pricing for internet services varies based on your budget.They are a great way to reach people.When people visit your website or contact you through an ad shown through this service, you only pay when they click on it.You can set your own budget on Facebook, which can be as low as $1 per day.
Step 8: You can book a radio or television ad.
You can check in with your local radio and TV stations.The higher the price for a spot, the greater the reach of the station.Depending on the level of quality you are trying to achieve, production can cost thousands of dollars on top of the cost of placing an ad.Depending on your location, time slots, and other factors, a radio ad can cost between $200 and $5,000.Depending on time of day, location, and other factors, you can expect to pay between $30 and $200 per showing of your ad on cable TV channels.Understand where you can reach your intended demographic with market research.If you want to learn more about the demographic of certain TV stations, you can buy this information at http://www.nielsen.com/us/en/insights.html.
Step 9: If you want to get local exposure, take out a print ad.
Rates for advertisements can be found in your local newspaper.There are graphic designers on staff that can design your ad.You can hire a graphic designer to make your advertisement.It's a good idea to ask the publication about dimensions, color options and any other restrictions on what can go into your ad before designing.
Step 10: Incentives for referrals can be appetizing.
You can give current students perks like the chance to pick a prize from a bin.You should keep the age of your clients in mind.Children will be more interested in picking from the prize bin, whereas adults will appreciate a discounted or free lesson in exchange for a referral.
Step 11: New clients will be attracted to a free public lesson.
This is a great way for people who are curious to learn a new instrument without spending a lot of money on lessons.Don't get too technical with this lesson; keep it light and interesting.Try to give a constructive critique to as many people as possible so that they can see the improvements right away.Limit the lesson to one instrument.If you get a lot of interest from a variety of people, consider holding separate sessions for different age groups or ability levels.
Step 12: You can increase referrals by volunteering with the school's music department.
This is a good way to build a relationship with a school's music department if you have the time.If you want to get in touch with a school's music department, you need to check with neighbors and friends who have younger kids.A good samaritan can be helped by a parent's recommendation.
Step 13: People may not know about the benefits of music lessons.
There are positive cognitive side effects when learning an instrument.Parents with young children could be interested in this.Children can improve their reading skills by taking piano lessons.Positive social behaviors can be improved by making music.
Step 14: You can use a car magnet to advertise your lessons.
The name of your business, some contact information, a logo, and a slogan are included.There are services that print custom magnets.Some websites offer bulk orders of magnets while others only offer individual orders.There are different sizes of circular and rectangular door magnets.A purchase of at least 100 is required for a bulk order of magnets.Depending on size and design specifications, individual orders can range from $10 to $40.
Step 15: Write about a musical topic in your local newspaper.
If you want to show your knowledge, you can write a piece in the local paper about a concert that just happened or the benefits of taking music lessons.Send an email or call your local newspaper's offices to pitch an idea for a guest editorial about a musical topic.You can contribute a guest article to an existing column about music and culture in your community.It will build your recognition in your community and make you more visible on the internet.
Step 16: Sell your lessons to people who don't have access to them.
If you want to gain more clients, you need to research where the underserved population is in your local music lesson market.Does anyone else offer in- home music lessons?Is anyone else teaching music in retirement communities?Are your competitors offering music lessons?Are you familiar with a new type of music editing program?Is it possible to teach someone else how to use it?
Step 17: You can increase your web presence by creating a website.
It is easy to create a website for your business with some of the free platforms out there.You will be able to post important information about your services on these platforms.All your promotional materials should have your website's URL on them.You can use your new website to advertise special promotions, show your normal rates, and provide contact information.You can post photos and videos of you teaching students.It's a good idea to keep people up to date with your business through a website.To see how your website can appear more organically in search results, research search engine optimization.
Step 18: If you have the time and resources, you can host a summer camp.
During the school year, some clients may not be able to take lessons.There is a limited time window for taking lessons at a summer camp.You can advertise your summer camp in the spring around martial arts studios and other similar businesses.Specific details about your intended age group, instrument focus, hours per day, pricing, and further details are required in your marketing efforts.You should have an idea of how many campers you can take on.
Step 19: Show off your skills by playing music.
You can perform your music live at a coffee shop, restaurant or other venue.This is a good chance to show off your skills.Bring business cards and flyers with you when you invite clients.Do you know where your style of music is played?If you want to meet new clients, you should play at a cocktail lounge rather than a rowdy dive bar.If you want to book a gig, call the owner.Information about this topic can be found on the websites of many establishments that host musicians.
Step 20: For benefits and referrals, join a local music teachers' association.
There is a music teachers association in most cities.Staying on top of new opportunities to attract clients will be a good way to land referrals.You can find a local association with a little Internet research.National associations give you benefits like discounts on conferences and competitions, educational opportunities, and professional support services.One of the most prestigious music teachers associations in the country is the Music Teachers National Association.