In either case, a CTR between 10% and 20% is considered desirable. However, highly targeted emails (personalized messages, behavior-based campaigns, etc.) can often attain click-through rates above 20%. Whatever type of campaign you're managing, remember to track your progress.22 Nov 2010
What is a good CTR 2020?
A good CTR depends on several factors specific to your business and ad campaigns. The average CTR for search and display ads, however, is 1.9%. For search ads, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.19 Nov 2019
Is a 3% CTR good?
Even in the third and fourth positions, 2-3% CTRs are just average, so if this is what you're seeing in your account, you have a lot of room to grow. Averages are great, but we needed to dig into specific accounts to see just how much variance there is between advertisers.22 Nov 2021