Mobile DSP is a software platform used by mobile media buyers to purchase mobile advertising space. It allows managing multiple supply-side platforms, ad exchanges, and ad network accounts through one mediated interface.
What is a DSP and how does it work?
A demand-side platform (DSP) is a system for advertisers to purchase and manage ad inventories from multiple ad sources through a single interface. This is normally done using intelligent software which bids on the inventories using an auction process. This makes the buying and selling of ads cheaper and more reliable.Nov 1, 2020
What is an example of a DSP?
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.
The definition of demand-side platform A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.
What are the most popular DSPs?
- Hitapps - Expert in digital advertising and app development since 2017.
- Bidease - #1 DSP for mobile app marketers.
- 3.14 Mobitech - Mobile Advertising the way it should be.
- InMobi - Driving Real Connections.
- Entravision - Entravision is the leading Performance One-Stop-Shop Digital Marketing Company.
Is Google a DSP?
Technically Google Ads is a DSP. Its difference from most other DSPs is that Google sells exclusively its own inventory (while other DSPs make it possible to purchase traffic from various suppliers).
Is Facebook a DSP?
Yes, the FB ad manager can be described as a DSP. It's a platform that allows advertisers to buy ad spaces, in real-time, from multiple web owners. A competent DSP(Demand Side Platform) is the one that has thousands of opportunities (sometimes global ad spaces) available for marketers.Mar 5, 2020
How do I choose a DSP?
- Reach. Many demand-side platforms emphasize the reach of their inventory, but in reality, the difference between them is minimal.
- Platform Efficiency and Flexibility. Platform efficiency is key to running effective RTB campaigns.
- Support.
- DSP Costs.
- Data.
Who is the biggest DSP?
The four largest DSPs Google Display & Video 360, Amazon Advertising, The Trade Desk and Yahoo DSP each increased its self-service rates.