Home and Garden Is Gilly Hicks Hollister? Is Gilly Hicks Hollister? Gilly Hicks is a lingerie brand owned by Abercrombie & Fitch, specializing in women's intimates and loungewear. ... As of 2019, Gilly Hicks is a popular seller on the Hollister e-commerce site and in its retail stores. Related Posts:Is Gilly Hicks the same as Hollister?Is Abercrombie ethically made?Is Hollister going out of business 2021?Why is Abercrombie closing?