Deckers Brands has added a new member to the family—the “free-spirited, little sister” to the Ugg brand, Koolaburra by Ugg. ... That's all behind Koolaburra now, after joining Deckers and taking the name Koolaburra by Ugg. The label will act as Deckers' entry into mid-tier department stores and regional footwear chains.Aug 23, 2016