The RealReal is an online luxury consignment store that used to differentiate itself by saying everything is 100% real. The CEO has said there are “no fakes on our site” and “every single item [is] authenticated.”21 Nov 2019
What percentage does The RealReal take?
The site's “terms and conditions” stipulate that Real Real can discount anything placed for sale on the site by 20% — immediately. Thus, if you're selling a product that's, say, worth $200, that cuts your take by $40. They take another 50% commission on the remaining $160 sales price.
Is The RealReal making money?
The RealReal earns money by charging a consignment charge on each transaction and a monthly membership fee in exchange for exclusive product access. The RealReal, founded in 2011 and located in San Francisco, has quickly risen to become one of the world's biggest luxury markets.1 Jan 2022
Supply and GMV growth are the lifeblood of The RealReal's marketplace and drive its success and path to profitability. Supply continues to sell quickly, with the company's four-day sell-through continuing to trend at pre-COVID levels. New buyers achieved a quarterly record, increasing 21% Y/Y.22 Feb 2021
Does The RealReal pay upfront?
With Get Paid Now, you can sell select watches, fine jewelry, handbags and men's sneakers and get paid upfront, without waiting for your items to sell. You can choose payment in cash or site credit. Site credit is redeemable for all purchases on therealreal.com or in our stores, is non-transferable and does not expire.1 Nov 2021