Are you looking to attract new visitors to your town?It is possible for tourists to pay attention to a specific place in the digital age.Developing a marketing plan and using social media and other promotional materials can help to promote tourism in your town or city.
Step 1: Think about what makes your city unique.
A list of all the activities and attractions in the town is one way to do this.Tourists are more interested in the things you can do in your town or city than the location of the town.They will use the internet to find an activity and a location.Rock climbing Bend, Oregon, or fly fishing Missoula, Montana are examples.You should focus on activities that are specific to your town.The world's largest paper clip, a man made wave in a river, and other curiosities could draw visitors to the town.Do you know what makes the town special?What do you have that a tourist can't do?You can narrow your focus on the top three things your town has to offer by working with a tourism planning committee.The more specific your town is, the more likely it will be of interest to tourists.
Step 2: The members of the community are being surveyed.
The community can agree on the branding and marketing of the town with the help of a survey.Interviews or phone surveys can be done face to face.What do you think attracts visitors to the community?What type of person would you like to see in our community?How can we make the visitor's experience better?
Step 3: Take a survey of visitors to the town.
You can conduct interviews at the mall.You can ask visitors to sign up for a mailing list and send them a survey.Where does the visitor live?What drew the visitor to the community?How did the visitor find out about the attractions?What facilities did the visitor use?What services are needed?A third party endorsement from previous visitors to the town or current visitors is a good way to determine how to better serve future tourists.
Step 4: A marketing plan can be created.
To determine target marketing segments is a good way to do this.A well known hiking trail, an important historical site, or a museum are examples of market areas that will draw the most visitors.Define the clientele that will be attracted to the community by dividing these areas into trip length categories.There is a section for day trips, overnight trips and extended visits in the Geographic market areas.If any, outdoor recreation activities include camping, hiking, fishing, and picnicking.Festivals, shopping, and dining are examples of entertainment.Business trips and family visits are other travel purposes.
Step 5: It is possible to create a unique slogan.
If you come up with a slogan, but it is possible to remove your town's name, it isn't a unique slogan.Don't use words like "discover", "center of it all" or "something for everyone".Think about slogans like Las Vegas' "What happens here, stays here" or New York's "The City That Never Sleeps".They work because they are unique.
Step 6: An action plan is needed.
To make the market plan a reality, this will be a to do list.The proposed slogan and branding should be included in the overall recommendation from the tourism planning committee.All promotional materials are included in the budget of the marketing plan.The funds are used to put the marketing plan into action.The marketing plan is put into action by the responsible parties.There is a timetable for the launch of the marketing plan.
Step 7: Promote your company with promotional materials.
The town slogan and branding can be used to create promotional t-shirts, hats, stickers, and flags.You can hire a local illustrator or designer to create promotional materials.Local gift shops are close to popular attractions.
Step 8: Public radio spots and television ads can be organized.
One of the best ways to promote the town is to create radio and television ads that focus on the slogan and points discussed in the marketing plan.
Step 9: A tourist map is needed.
A great way to promote the town is to place tourists in local malls, restaurants, and bars.A brief description of key attractions and sites can be included in the map.
Step 10: A promotional draw or contest can be done.
Give tourists a free incentive to explore the town.Offer a prize to the winners of the scavenger hunt.Visitors who enter a draw or a survey will be offered a complimentary stay at the popular attraction.
Step 11: Make a website and keep it up to date.
If you don't already have a website, make one with a simple, easy to use template.To make the site look professional and inviting, be sure to use high quality images and graphics.If you want to get more traffic to the website, you should create a blog section on the site and make sure it is updated regularly.Interviews with locals can be done, or a post on the best activities to do in the town for the season.
Step 12: You can create a Facebook page and post every day.
It is easier to create a Facebook page than it is to build a website.Your friends will notice the page on their Newsfeeds if you post a new image of the town or a few words about an upcoming event.
Step 13: You can make a social media account.
Promote the town on social media.Follow users with lots of followers and post regularly.You can use the slogan for the town at the end of every post on social media.If the town is popular with users, you can improve your posts to get more attention.
Step 14: Start a channel.
It's a great way to promote your town and attract more tourists.The name of the town and the activity in the video should be easy to find on the page.
Step 15: You can use an app to promote events.
Local events can be promoted through the app if you partner with a developer.The app can be programmed to show hotels, restaurants, shopping, and events, as well as other important tourism information like directions, the location of information centers and public restrooms.
Step 16: Local map listings will attract consumers nearby.
You can list your business on maps.This can be done with a free ID.You can either do it yourself or hire an expert to help you increase your ranking.