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Red Bull is an energy drink made in Austria.Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.There are 7 and 9 in this picture.
The Krating Daeng energy drink was first introduced and sold in Thailand by Chaleo Yoovidhya.Red Bull was founded in 1987 in Thailand in partnership with Chaleo, after he modified the ingredients to suit the tastes of Westerners.A krating, also known as a gaur or Indian bison, is a large species of wild bovine native to South Asia.The heirs of Yoovidhya own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.
Red Bull is sold in a can.Initially only available in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added to the line."Red Bull gives you wings" is the slogan of the company.Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series.[17]
Red Bull's marketing includes multiple sports team ownerships, celebrity endorsements, and music.[18]
Energy drinks have been associated with health risks, such as masking the effects of intoxication when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions.The European Food Safety Authority (EFSA) concluded that a moderate consumption of Red Bull and other popular energy drinks is safe and that the amount of caffeine in a standard red bull can is unlikely to interact with alcohol.There is no evidence that the wide variety of other ingredients has any effect on energy drinks.[23]
Krating Daeng is a drink in Thailand that means "red gaur" in English.Thai truck drivers and labourers liked it.While working for a German manufacturer in Thailand in 1982, he met the owner of T.C.There is a pharmaceutical.Krating Daeng helped cure his jet lag.Red Bull was founded in 1984 and turned into an international brand.Each partner invested half a million dollars into the company.The two of them held a 49 percent share of the company.It was agreed that the company would be run by Mateschitz.The product was launched in Austria.
Energy drinks are popular with blue-collar workers in Thailand.Red Bull introduced the drink at Austrian ski resorts as a trendy, upscale drink.Red Bull was positioned as a premium drink while Krating Daeng was a lower cost item.Both drinks are available in many countries.[26]
The product expanded to Hungary in 1992.In 1994, it entered Germany and the UK, followed by the United States in 1997 and then the Middle East in 2000.Chaleo and Mateschitz were listed in 2008 as the 250th richest people in the world with an estimated net worth of $4 billion.It was 29 and 30.
Red Bull is based in the Austrian village of Fuschl am See.The company is 51 percent controlled by a family who own a trademark in Europe and the US.[26]
Red Bull was authorized by Krating Daeng to be sold in China in 1995.The Austrian Red Bull has been exported to China.The drinks use the same brand name in both English and Chinese, creating confusion.
In Southeast Asia, Red Bull and Krating Daeng use the same name in their packaging, but they are different products for different markets.The Thailand Red Bull, or Krating Daeng, is in a smaller gold can compared to the tall blue and silver can of Redbull.Red Bull has less sugar than the other drink.Red Bull's flavouring is still produced in Thailand and exported around the world.[26]
Red Bull has different amounts of vitamins and minerals in a buffer solution of water, baking soda and magnesium carbonate.Red Bull Sugarfree has been replaced by the sweeteners, aceulfame K and sucralose.[34]
The previous version of Red Bull contained 0.24% glucuronolactone, but this ingredient was removed.
The "Red Italian" Edition and the "F1 Edition" have been renamed for special events.
The UK's Advertising Standards Authority imposed advertising restrictions on the drink in 2001 after receiving complaints as early as 1997.[37]
Experts still argue about the effects of the other ingredients in energy drinks.Most of the effects of energy drinks on cognitive performance are due to the presence of caffeine.Energy drinks have been shown to increase mental and athletic performance.Consumption of Red Bull increases performance during driving.Increased endurance and power were shown in other tests.The upper body endurance of young healthy adults was increased by the Red Bull energy drink.Cardiac and psychiatric conditions can be caused by excessive or repeated consumption of energy drinks.[20][21]
The European Food Safety Authority concluded that exposure to taurine and glucuronolactone at the levels currently used in energy drinks is not a safety concern.There is insufficient evidence to support a number of commercial health claims about taurine, according to a separate analysis.There were no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks.The review states that the levels of caffeine and sugar in the energy drink are comparable to those found in coffee and fruit juice, but these levels have been shown to cause adverse health effects.[47]
The consumption of other energy drinks at concentrations commonly present in such beverages would not affect the safety of single doses of caffeine.Habitual use of a lot of the stuff doesn't.[22]
The number of emergency department visits by people over the age of 12 related to energy drinks doubled between 2007 and 2011.48
The caffeine content of a single 250ml can of Red Bull is between 80 and 40 percent.Some countries have legal restrictions on how much caffeine is allowed in drinks, while others have no restrictions at all.Red Bull drinkers may experience adverse effects as a result of excessive use.The effects of excessive consumption can include mild to moderate euphoria, as well as anxiety, depression, and insomnia.51, 52, and 38 were used.
The general population of healthy adults are not at risk for adverse effects from caffeine if they limit their consumption to 400mg per day, which is the equivalent of 5 standard cans.Consumption of a single energy drink won't lead to excessive caffeine intake.There are adverse effects associated with caffeine consumption in amounts greater than 400.It has been known to cause pupils to dilate when taken with certain drugs.Some advocates want the FDA to change the practice of not requiring a dose on the product label for food in the United States.Each can of Red Bull has a list of ingredient and caffeine content.)[56]
Red Bull was not allowed to be sold domestically in several countries.It is on sale in all 27 member states of the European Union and in more than 167 countries around the world.
taurine was a concern for the French food safety agency.A drink with no taurine was introduced.The European Court of Justice partially upheld the European Commission's challenge to the French refusal of market approval.The French food safety agency relented in 2008 because they couldn't prove a health risk.[58]
The Kuwait Ministry of Commerce banned Red Bull for people under the age of 16 after it was accused of causing heart attacks for two people.59, 60, 61, 62, 63.
The Redwell Brewery was told to change its name or face legal action by Red Bull because it sounded too similar to the energy drink.The brewery was told its name could confuse customers andtarnish its trademark.Redwell can continue using its name after the two companies reached a settlement.[65]
The United States District Court for the Southern District of New York had two consumer class action lawsuits against Red Bull.The company was sued by three people who alleged that Red Bull lied about the benefits of the drink's ingredients.On 1 May 2015, the Court approved the settlement, giving customers who had submitted claims the opportunity to receive a US$10 cash reimbursement or US$15 in Red Bull products within 150 days of affirmamce on any appeal.The drink did not give consumers actual wings, as was reported by some news outlets.71
Vorayuth "Boss" Yoovidhya was accused of crashing his car into a policeman in Thailand in 2012 and then fleeing the scene.Many Thais were angered by the move to drop charges and called for a boycott of Red Bull products.72
The Red Bull parent company tried to distance itself from the car crash heir by releasing a statement.73
Red Bull's slogan has been "Red Bull gives you wings" since 1997.Characters with constant squints were usually featured in commercials.
Young men with extreme sports are the focus of Red Bull's marketing campaign.These include mountain biking, BMX, motocross, windsurfing, snowboarding, skateboard, kayaking, and wakeboarding.Red Bull uses music and videogames, and has enlisted celebrities, such as Eminem.There are art shows and the Red Bull Flugtag.[94]
Red Bull has a trademark in the names of football teams in Austria, Germany, the United States, and Brazil.The company wants to promote a "cool" public image and raise brand power by attaching the drink's image to these activities.The market for related products has been created by the energy drink.[98]