If you want someone to sponsor your event or something else, you should write a sponsorship letter.The sponsor needs to know that it's worth contributing and that the benefits they get are clearly outlined in your letter.The difference between being ignored or securing a sponsorship can be made by writing a proper sponsorship letter.
Step 1: Determine your objectives.
What are you hoping to achieve with the sponsorship letter?What do you want the business to do?What are you doing with the sponsorship?You should know the answers to the questions before writing a sponsorship letter.Specific and focused sponsorship letters are what they should be.They won't be very effective if they are too vague or not clear about what you're looking for.Understand why you want to do something.A sense of purpose or passion is what makes sponsorship requests successful.Tell a story about how the cause has helped someone or the community in order to convince people why they should give time or money to this cause.
Step 2: A list of businesses is needed.
Who is motivated to support your cause?Maybe a business owner has a reason to support you.Maybe there is a non-profit that supports similar missions.Who gave to similar events?You have to research the field.It's important to include businesses or people on the list with whom you have a personal connection.The value of personal connections should never be underestimated.Small businesses and those that don't have storefronts should not be overlooked.They could also be willing to give.You can play up the local angle.Remaining connected to their communities is an advantage for hometown businesses.If you are working on a team, you should give each team member the task of contacting some of the businesses on the list.
Step 3: Determine what you are seeking.
There are many different forms of sponsorship.You need to know what you're asking for before you write a sponsorship letter.Cash or in-kind donations can be used.In-kind donations mean the business donates materials or products that can be used at the event instead of just giving money.Sometimes they take the form of services.Maybe you are willing to work for free.You need to be very clear about what you're looking for.
Step 4: Determine what you are offering.
People can choose from different levels of sponsorship.Businesses can give when they don't have as much expendable income as larger firms.Decide the sponsorship levels.Different levels of sponsorship have different benefits.People who give more should get more.Benefits you could offer include an advertising banner, a public announcement about the company or sponsorship, and a company's logo appearing on a website or in promotional materials.
Step 5: Determine the name of the person who should get the letter.
It's too impersonal to address the cover letter to a generic person.The Human Resources Department is usually run by the company's CEO.You can determine who handles sponsorships by calling the company or looking on its website.Don't think about it.The sponsorship letter needs to be addressed to the right person.Their name and title should be spelled correctly.If the organization has a charitable giving policy, you can align your request with it.
Step 6: Study sample sponsorship request letters.
There are many templates for sponsorship request letters on the internet.Many of the services are free.To get a sense of the format and content, you should read these letters.Don't copy a sample letter too much.Tailoring your letter to the organization you're writing to will make it sound personal.If you know a CEO has a personal background that relates to your cause, you can personalize the letter to that person.Tailor the letters so they feel personal and know the background of the people you're soliciting.
Step 7: The tone needs to be chosen.
Tone will be determined by audience.You should always be professional in a sponsorship letter.The logo and name of your organization should be on the letter.This will make your request more professional.If you want a sponsorship for yourself, you can still create a professional letterhead that has your name at the top.If you're writing to a business, it's best to be more formal.If you're writing to a family member or friend, you shouldn't be so casual that you sound disrespectful.It's not likely that an informal email will get good results.
Step 8: Business letters should be used in standard format.
Many business letters use the format seen in a sponsorship letter.It won't look professional if you use the wrong structure.Start the letter with the sponsor's name and address.The name of the person should be put after a space.Keep it short.The sponsorship letter should be on one page.People aren't likely to have time to read more.Most people will give you about a minute to tell them about your sponsorship.Make sure the language is clear and concise in addition to keeping it on one page.Send snail mail.It seems like you didn't care when you sent it.
Step 9: Don't end with bitterness.
You should thank them at the end of the sponsorship letter.Leave a space for your signature and add breaks between paragraphs.Your name and title are followed by a respectful, professional salutation.It's time to sign it personally.Other materials should be included.If you provide a printed flyer with your sponsorship letter, you can provide background on your event or company.This will make the business feel more comfortable supporting you.If your organization has received news coverage, you could include a sample news article to back up what you've done.
Step 10: It's a good idea to write an opening paragraph.
In the beginning of the letter, you should introduce yourself or your company and your cause.Don't beat around the bush.People need to get out of the gate.Don't assume people know who you are.Clearly explain those things.If it's for personal sponsorship, start with a description of the company.Such-and-such is a nonprofit organization committed to rehabilitation.It's not a risk to sponsor if you highlight a few accomplishments right away.Make it clear how the money will be used.You need to make a direct request for sponsorship in the second paragraph or first.
Step 11: The benefits must be outlined.
In order for a company or person to sponsor you, they need to be convinced.The benefits should be clearly communicated in the middle paragraphs of the letter.Explain how sponsors can get good publicity.Will the event be televised?How many people will attend?Will there be special people?Mention that if other companies are sponsoring your event.Give the sponsors options.They like the fact that they have different choices.
Step 12: Convince with evidence.
They need to include a few numbers, for example the audience size or the demographic of those they will reach.If said briefly, a personal story of someone who will be helped can be very moving.How will you recognize the sponsors?They may be able to give away booth space at your event in exchange for sponsorship.Provide the details of the sponsorship deal that they will need to make a decision.Contact information should be included.You could include a self-addressed, stamped envelope to make it easier for them to respond.It's a good idea to include the date you need a response by.How do you prefer to be recognized?How do they want their name to be known and recognized?Don't assume but offer possibilities.Ask.
Step 13: Let people know the background about the event.
Concrete details should be provided in the letter to back up your event.If you're writing a letter for a charity, you should explain the background of the charity such as who runs it, who it serves, and any awards or accomplishments it has received.Don't tell.Don't just say that the group is good or worthy.Showing details will convince us that the event is good or worthy.Generally, evidence is more persuasive than words.
Step 14: Follow up personally.
Sending a letter to a company is not the most personal way to connect.A sponsorship letter is a good idea, but follow up in a more personal way.If you don't get a response in 10 days, you can call or stop by.Many CEOS will be very busy and could be annoyed.Call first if you want to schedule an appointment.It's important to convey excitement about your project.Anything negative should be avoided.You don't want to sound like you're trying to convince them to donate.Don't feel bad about following up if the answer is maybe.Do it slowly or you might become annoying.Don't be foolish.They won't give you a meeting or sponsorship.Thank them for their consideration.If you get a sponsorship, send a thank you note.
Step 15: Proofread.
If you don't proofread your letter, you can sabotage your sponsorship chances.It doesn't seem professional to have letters with spelling or grammar errors.Why would someone want their name attached to an event?It's a good idea to check the spelling of the word.Many people don't know how to use a separator.There are little things that matter here.If you want to read the hard copy of your letter in a few hours, print out a copy and set it down.It can be easier to miss a mistake if you're reading it online.You should send it in a professional looking envelope.