The Beginner's Guide toSnapchat Insights - Fanbooster How to get Insights onSnapchat - Nerds Chalk

You need to understand and prove the effectiveness ofSnapchat as a social media channel.

Why do they matter?They can help you prove the return on investment of the platform.

You can track and improve your Snapchat metrics with the built-in analytic tool.

You can get a free guide that will show you how to use the filters to promote your business.

It's important to know how your campaign is performing.You will be able to determine the return on investment of the platform with theSnapchat analytics tool.

It is only offered to brands who have a large following or who are verified.Insights is available toSnapchatters who are Official Stories or creators who have cultivated a large audience on the platform.

If you want to learn how to useSnapchat for business, check out our complete guide.

The first thing you need to do is get to your home screen.You can use your bitmoji on the top left hand corner of the app.

There is a tab labeled "Insights" below "My Story" on your home screen.

Make sure you have the most up-to-date version of the app on your phone if you can't find the Insights tab.Try to uninstall the app before restarting your phone.

You will have access to all of your data on the first page.

You are in luck if you are looking for another way to look at your data.There are a lot of tools you can use to track your marketing campaigns.

It was launched in 2015, and has positioned itself as a great tool.

Another great tool is Delmondo.With its daily automated data collection and long-term reporting, Delmondo's metrics pack a punch.

It is time to take a look at the key metrics you will want to track for your social media campaign now that you know how to get to Snapchat Insights.

You can see how many unique viewers saw your story in the box labeled "Story Views (YTD)." This is the total number of people who opened the first video or image on your Snapchat story and looked at it for at least one second.

The viewer is counted once.The total amount of users who saw your content, regardless of how many times they watched the story, is reflected in the number you see.

You can find the total number of unique views below the box.

Your view time shows how long your viewers watched your story.Like your story views, you can see the year-to-date information as well as the time in weeks and months.

This tells you how successful your content is.Changing the type of content you promote might be a good idea if you see a dip in the numbers.

The next window in the middle is where you can take a more nuanced look at your view times.

You will be able to see the average view time each day.This will show you how long viewers watched your story.

The views will help you determine the type of content your audience wants to see and the length of it.

The final metrics page in the middle of the insights screen is where you will be able to see your completion rates for the entire week.

Your completion rates will show you how many people watched the entire story from beginning to end.You will be able to determine if your story is popular with your audience.

The completion rate was determined by dividing the final view count by the first count.You will be able to see your completion rate on your story view percentage page.

You want the numbers to be close to 100 percent.This means that your audience isn't engaged with your content enough to watch your entire story.Changing the type of content you showcase is a good idea.

There are a few areas that the native analytics platform lacks.You can't find the fall-off rate for your stories.Your fall-off rate can show you exactly where viewers stopped watching your story.

In lieu of showing you where the fall-off rate is, you will have to do some back-of-the-napkin math.It is dead simple.

To calculate, find the difference in views from one snap to the next and divide it by the views on the first snap.This allows you to know where your viewers are going to stop listening to your story.

You can use these insights to improve the structure of your stories.

Engagement is tracked via likes and comments on social media.You can track your engagement on Snapchat.

You can see how many people took a picture of your content.You can get a free guide that will show you how to use the filters to promote your business.The guide is free right now.

You can get a free guide that will show you how to use the filters to promote your business.

Screenshots can be used to encourage engagement.They can be used to measure the success of your campaign.

For example, Taco Bell invited their followers to take a picture of a card from their brand Story and share it with their friends.

You can learn which content types by keeping track of your screenshots.Photos, videos, and filters are the most popular with your audience.Someone is screenshotting your snaps the most.They could be your biggest brand promoter.

You can now see the demographic of your followers with Snapchat Insights.This can help you figure out who you want to target and what type of content you should promote.

The percentage of men and women who watched your story at the bottom can be found from the Insights page.You can find the age range of your viewers as well.

You can explore your demographic further by tapping the "see more" button, which will take you to this page.

You can take a detailed look at the age, interests, and locations of your viewers from here.The demographic information between men and women can be looked at further.

This data can help you determine everything from the photos you share to the products you release.

This one is easy to understand.The people following you on snapchat are the ones engaging with your content.The exact number of followers is not straightforward.A scoring system is used in lieu of a precise follower count.

The sum of all the messages you send and receive is represented by this score.You can calculate your followers by taking the highest number of views you have received on a story and dividing it by 1.5.

This will give you an idea of how many followers you have.Knowing the amount of followers you have will help you determine whether or not your campaigns are worthwhile in the first place.

One of the cool features is the gis.Users can add images, illustrations, custom stamps, and branding to photos and videos.

Do you want to step up your game even more?We have a post on tricks and features you probably didn't know about.