There are two types of social marketing: Operational social marketing and strategic social marketing. Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies.
What are the three factors of societal marketing?
3 Considerations of Societal Marketing Concept Companies should balance three considerations in setting their marketing strategies: company profits, consumer wants, and society's interests.
A smoking cessation advertisement is an example of social marketing, but if the marketing strategies and techniques used in that campaign focus on increasing the well-being of society, that same campaign can be an example of societal marketing.