Home and Garden What can trademarks protect? What can trademarks protect? A trademark protects the specific, unique name, logo, and symbols pertaining to your products or business brand. Trademark protection may apply to business names, symbols, logos, sounds, and even colors that are emblematic of one specific brand. Related Posts:How To Make a Business LogoCan I sell my trademark to a company?Protect your trademark.What trademarks Does Facebook own?