For example, say you're showing targeted ads to warm traffic, such as people on your email list, website visitors, or Facebook fans. Lookalike audiences give you a way to reach cold audiences that are like those warm audiences but much bigger. The audience size has the slider that lets you choose 1%, 2%, 3%, and so on.
How do I use lookalike audience in Facebook ads?
- Step 1: From the Facebook Ads Manager, go to Audiences.
- Step 2: Click Create audience and choose Lookalike Audience.
- Step 3: Choose your source audience.
- Step 4: Select the countries or regions you would like to target.
- Step 5: Choose your desired audience size.
What is a 10% lookalike audience?
Another option for website visitors is a custom audience of people based on how long they're spending on your website. This option is called Visitors by Time Spent. For the lookalike audience, you can choose the top 5%, top 10%, and top 25%, where the top 5% is the people who spend the most time on your site.
When should you use lookalike audience on Facebook?
- You're interested in engaging a new audience. Let's say you want to reach a previously untapped demographic.
- Your existing ad audience isn't engaging like it used to.
- You want to compare two different audiences against each other.
What percentage should my lookalike audience be?
If your goal is to target the most potential lead prospects, you should create Lookalike Audiences targeting 1%-2% of a country's population, instead of aiming for 10%. And -for best results, don't forget to exclude Custom Audiences of people who have already converted!
What is a good lookalike audience size?
100 people
What does lookalike percentage mean?
The percentage chosen indicates the portion of Facebook users who are most similar to your source audience, expressed as a percentage of total Facebook population (by country). A 1% Lookalike in the U.S., for example, typically has a reach of about 2 million people (20 million for a 10% Lookalike).Jan 7, 2020
What does a lookalike audience do?
A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. A lookalike audience uses an existing Custom Audience you select for its source audience.
How do I create a lookalike audience on Facebook ads 2021?
https://www.youtube.com/watch?v=nDJKL4DCYx8
What is a lookalike audience in Facebook advertising?
A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
How do I make a lookalike audience view?
- Go to your Audiences.
- Select the Create Audience dropdown and choose Lookalike Audience.
- Choose your source.
- Choose the country/countries where you'd like to find a similar set of people.
- Choose your desired audience size with the slide.
- Select Create Audience.