The ads, for the Homescapes and Gardenscapes games, both come from developer Playrix. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay".
Why are the homescapes ads not like the game?
Because the ads were not representative of the games they were purported to feature, we conclude that they were misleading.” It has been reported that, since the ruling, Playrix has modified their games so that the puzzle mini-games appear closer to the beginning and appear more often.
Hero Rescue Is That Game (Sort Of) There's 2 versions of the fake game ad that can be seen all over the internet: The Homescapes/Gardenscapes "choose the right tool" version, and the "save the princess" version. Hero Rescue has 270 levels of exactly the type of gameplay advertised in those fake ads.
Why do mobile games have fake ads?
It's simple: because they don't have enough resources (human or technical knowledge) to develop the game displayed in their advertisement. It's pretty simple to animate some characters and make the animation look nice, but it's more complicated to develop and optimize a good looking game.
Why are mobile games allowed to false advertise?
As it turns out, sometimes audiences respond to truly curious and outlandish concepts and imagery. So part of the reason these fake ads have become so commonplace is simply that Facebook and Google have made it easier to experiment and surface the concepts that teams likely wouldn't otherwise have the audacity to test.
Are fake mobile game ads illegal?
Pretty much all of the “fake ads” will take you to a page with actual gameplay screenshots, footage, etc. from the game itself, so it's not false advertising (unless they're scam ads, which are illegal anyway).
Why are mobile game ads on Youtube so bad?
Because the people who make those mobile games want to make a profit off of them but in order to make a profit they need someone playing their games. They pay youtube to play their ads because youtube is one of if not the most veiwed compared to television and so a lot of people will see the ads.