Brand Lift is a kind of lift test where you can use brand polling and other brand awareness measurement to help understand the true value of your Facebook advertising and how well it performs independent of your other marketing efforts.
How do you read brand lift study on Facebook?
- Go to Experiments.
- Go to the top and click Learn.
- Find the test you want to see results for and click View Report.
What is a brand uplift study?
Brand lift studies help you measure the impact of your advertising campaign on your brand. There are several ways to measure brand lift and identify successful elements of your ad campaign.Aug 5, 2021
How much does a Facebook brand lift study cost?
Facebook campaigns that spend a minimum of $30,000 can create a brand lift study as an added value to their ad run. Previously only campaigns that spent a minimum of $80,000 had access to this helpful tool.
How much is a Facebook brand lift study?
Your audience is split into two groups: a control and a test group. The test group will be exposed to your ad, while the control group will not; the test runs for a minimum of 14 days and costs $30,000. Over the course of the campaign, actions like completing a poll/survey or making a conversion will be recorded.Jan 9, 2020
How much does a brand lift study cost?
To be eligible to measure one of these questions, you will need a budget of at least $3,500 in the first 7 days of the campaign for BLS 1.0, and a minimum of $5,000 in the first 7 days for BLS 2.0. The required budget increases from the minimum based on how many metrics you want to measure.