Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).
How do I find my competitors PPC?
- Auction Insights via Google Ads Campaign. The Auction Insights tool allows you to see other domains entering the same Google ad auctions at the campaign, ad group, and keyword level. ...
- SimilarWeb. ...
- Ahrefs. ...
- SEMRush. ...
- iSpionage. ...
- SpyFu. ...
- KeywordSpy.