The CTR Equation Basically, it's the percentage of people who view your ad (impressions) divided by the ones who click your ad (clicks). As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display. Of course, these are just averages.21 jul 2020
What is a good CTR 2020?
What is a good CTR? A good CTR depends on several factors specific to your business and ad campaigns. The average CTR for search and display ads, however, is 1.9%. For search ads, the average CTR is 3.17% and for display ads, the average CTR is 0.46%.19 nov 2019
What is a good CTR link click through?
Knowing the average or median CTR for Facebook ads is a decent starting point for benchmarking your performance, but a better question to ask to improve your performance is “What is a good CTR for Facebook ads?” Based on the results of our study, a good CTR for Facebook ads is between 2-5%.29 jun 2021