- Identify disengaged subscribers.
- Identify reasons for bounces.
- Check for spam filters.
- Clear out inactive subscribers.
What does it mean to scrub an email list?
Scrubbing your email list means to take out or delete all the email addresses on your list who never open, read, or interact with your emails. Now, it may be hard to accept the fact that you need to delete all those hard earned email addresses from your list.4 Sept 2019
Should I scrub my email list?
Making sure your email lists are clean and targeting the right audience increases your ROI and decreases the chances of your marketing emails being flagged as spam. Cleaning up your email lists gives you a better chance to reach and engage your audience.5 Nov 2021
What is a scrubbed list?
'Scrubbing” a list is deleting an old email or home addresses that are no longer current or accurate. Your mailing list is put up against the National Database and updates your addresses with the new or additional information to make it easier for the letter carrier to deliver your mail directly to your door.
How do you scrub an email?
- Step #1: Segment Your List Into Active And Inactive.
- Step #2: Put Inactive Emails Through A List Cleaning Tool.
- Step #3: Send A Re-Engagement Campaign To “Deliverable” Inactive Subscribers.
- Step #4: Remove Final Inactive Subscribers From Your List (But Save Them)
What is contact scrubbing?
Email scrubbing is a process aimed at keeping your mailing list healthy by removing inactive contacts. It helps marketers keep their email deliverability and sender reputation high, decrease the bounce rate of campaigns, and improve customer engagement.9 Dec 2020
Should you purge your email list?
Depending on the size of your list and the email management system you use to send emails, your bounce rate could increase due to these inactive accounts. Do yourself a favor and purge the inactive percentage of accounts from your list. This will help decrease your bounce rate and keep you out of spam folders.30 Aug 2017
How often should you scrub your email list?
How often you should clean your email list will vary from company to company, and list to list. But a good rule of thumb is every six months — and definitely not longer than a year. Or, if you want to keep your list squeaky clean year round, try cleaning your list every 3 months.9 Mar 2021
How do email list cleaners work?
Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions with contacts.20 Jan 2022
Why you should scrub your email list?
Scrubbing your email list will improve the efficiency of your email list even though it makes your list smaller. When you scrub your email list, you delete unengaged subscribers and ensure that your marketing emails only go out to those who want to hear from you and want to interact with your email marketing campaigns.4 Sept 2019
How do I clean my email list?
- Start Scrubbing Your Most Active Email Lists But Do Not Forget Your Other Lists.
- Start Cleaning Duplicate Email Addresses.
- Find “Spammy” Email Addresses and Remove Them from Your Email List.
- Remove People Who Unsubscribe from Your Email List.
- Correct Obvious Typos.