Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Who is the target audience for Nike Air Max?
Target Audience: Air Max's campaign targeted 17- to 25-year-olds in China who were independent, innovative, bold, and looking for fresh styles. To this crowd, sneakers are a means of self-expression, and each new style is a way for them to re-invent themselves and stay ahead of trends.
How does Nike attract its customers?
Nike's sales promotions are usually in the form of special offers given to target customers. The company uses sales promotions to motivate new customers by giving additional benefits, such as the savings they can make by purchasing when discounts or special offers are applied.Aug 21, 2018
How do Nike market themselves?
In developing and maintaining its marketing communications mix, Nike Inc. applies a strategic combination of advertising, personal selling, direct marketing, sales promotions, and public relations. This combination allows the company to effectively promote its products and strengthen its brand image.Aug 21, 2018