SOSTAC® stands for: Situation – where are we now? Objectives – where do we want to be? Strategy – how do we get there? Tactics – how exactly do we get there?
What are the various stages of the SOSTAC framework?
With his latest e-book, Smith discusses in some depth the trademarked communications framework he has developed, called SOSTAC. This comprises six stages: Situation, Objectives, Strategy, Tactics, Actions and Control.23 dic 2014
Why is SOSTAC important?
Why is SOSTAC useful? SOSTAC® is useful because it allows you to create an easy to follow digital marketing model that not only allows you to set clear, concise goals, but also allows you to track your progress and predict whether you are going to achieve those goals or not.10 ago 2015
How do you write a SOSTAC?
https://www.youtube.com/watch?v=StYGaCeaRkQ
Who created the SOSTAC framework?
PR Smith
What is SOSTAC used for?
A popular marketing model. The SOSTAC ® marketing model, created by PR Smith, is a popular and widely used model for marketing and business planning. Whether you're creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing, this is the tool to use.
What is the SOSTAC framework?
It is an acronym for Smith's six fundamental facets of marketing: situation, objectives, strategy, tactics, action and control. ... The structure of SOSTAC is a simple logic that builds on an in-depth Situation Analysis which informs subsequent decisions made about strategy and tactics.