On a monthly basis, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC. This equates to approximately $108,000 to $120,000 per year. Typically, the most competitive PPC keywords relate to insurance, financial services, and legal industries.
How much should I spend on a PPC campaign?
How much should you expect to pay for PPC? Generally, companies should anticipate paying $1-$2 per click to market on the Google search network. On average small businesses, as well as medium-sized organizations, spend monthly between $5,000 and also $9,000 on PPC depending of the time throughout the year.5 feb 2021
How much should you spend on PPC per month?
Generally, companies should anticipate paying $1-$2 per click to market on the Google search network. On average small businesses, as well as medium-sized organizations, spend monthly between $5,000 and also $9,000 on PPC depending of the time throughout the year.5 feb 2021
What percentage of marketing budget should be PPC?
When figuring out a click-through-rate, you can consult various charts and websites that give averages per industry, but as a whole, it's going to vary wildly, so we'd recommend starting with 5% then adjusting your calculations based on real-world data when your campaign starts.
What is the conversion rate in PPC?
3.75%
How is PPC calculated?
How do you calculate PPC? PPC performance can be calculated by Return On Advertising Spend (ROAS). Take your revenue (generated through PPC) and minus your PPC spend from this. Then divide this number by your PPC spend to give a percentage.12 jun 2019
How do you calculate projected conversions?
All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%. For example, if your site had 17,492 visitors and 2,305 conversions last month, your conversion rate is 13.18%.