- Build a Media List. ...
- Write a Submission Email to Send With Your Press Release. ...
- Syndicate Using a Distribution Service. ...
- Promote Your Release on Social Media. ...
- Track Performance Using Analytics and Reports.
When should you use a press release?
- Opening a new business.
- Relocating or opening a new office.
- Announcing company expansion.
- Launching a new product.
- Announcing a product update or new product feature.
- Rebranding or updating your company name.
- Announcing contest or competition.
- Announcing contest results.
Should you send a press release as an attachment?
Never Send a Press Release as an Attachment So forget the attachments. Instead, simply copy your text and paste it into the body of your email message. It's also best to stick with "plain text" and stay away from special text formatting in your message.24 nov 2021
When should you send a press release for an event?
In general, send the press release two or three weeks before the event launch. While you can use an informal tone every now and then, depending on the nature of your event, it's best to use a professional tone throughout the whole press release.12 jul 2021
Does anyone use press releases anymore?
In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).8 mar 2019
Do press releases still matter?
Bottom line: Press releases remain one of the best ways to get in front of your target audience. The key to standing out is making sure your press release is well written and clearly demonstrates what you're promoting and why it matters to your audience.20 sept 2021
Are press releases effective?
Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way. With a social media strategy, press releases also make easy and interesting content to share on a client's page.27 abr 2021
Are press releases still good for SEO?
Press releases are useful for SEO and will still be for many years to come, as long as you don't abuse their distribution to as many websites as you can. Although they're not as popular in the SEO community as they used to be, if done properly, a single press release can bring massive results.
How soon should I send a press release?
The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they've received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.
When should a press release be sent before event?
In general, send the press release two or three weeks before the event launch.12 jul 2021
What day is best to send a press release?
Thursday
How far in advance should you send a media advisory?
If your event is in the morning, send the media advisory the afternoon before the event. If the event is in the evening, send the advisory the day of the event in the early morning. Sending the advisory to the right media outlets is crucial to gaining coverage.
Are press releases still relevant?
“Press releases are still as important as they were in the past, but they cannot be siloed and need to be integrated within a diverse marketing, public relations, and advertising strategy.” Katie Bisson, marketing manager, Technology Seed.