What does Liberty Mutual mean when they say you only pay for what you need?
“Liberty Mutual Insurance television commercials which state, 'Only Pay for What You Need' appear to suggest that other insurance companies will sell you coverages you don't need.Oct 1, 2020
What does LiMu emu mean?
As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: "LiMu Emu is a mix of a real bird and CGI. ... For the commercials, the team created a digital model based on the live emu, which was used to supplement the footage."Jul 18, 2019
Why did Liberty Mutual choose an emu?
They don't even use the nickname on their website. So “LiMu Emu” is easily taken to be a random, meaningless character unrelated to Liberty Mutual or its brand promise. Mascots and spokespeople should have a quick and easily understood connection to the brands they support. A gecko for Geico reminds us of its name.
Is LEMU EMU real?
As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character.Sep 28, 2021