The OBEY sticker campaign can be explained as an experiment in Phenomenology. The first aim of phenomenology is to reawaken a sense of wonder about one's environment. The obey sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings.
Who is behind OBEY?
Shepard Fairey
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Notable work
Spouse(s)
Who is the face on OBEY?
Andre the Giant
Who made the OBEY logo?
Shepard Fairey
Why is OBEY popular?
The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment.
Is OBEY brand good?
Overall rating: Not good enough OBEY is rated Not good enough. Brands are rated from 1 (We Avoid) to 5 (Great).
Is OBEY expensive?
The U.S. prices are very high, and the quality is low. The actual workers are paid a low, often minimum wage as well.13 Apr 2007
Did OBEY get their logo from They Live?
What inspired the OBEY logo? A 1994 trademark lawsuit threat forced Fairey to create a redesigned version of his Andre the Giant sticker. He developed the wrestler's face into its now iconic logo, joined by the ubiquitous OBEY slogan taken from John Carpenter's 1988 cult classic They Live.
Why is OBEY Andre the Giant?
One of the keenest examinations of '90s underground culture". The threat of a lawsuit from Titan Sports, Inc. in 1994 spurred Fairey to stop using the trademarked name André the Giant, and to create a more iconic image of the wrestler's face, now most often with the equally iconic branding OBEY.
How did OBEY get famous?
In 2001, OBEY Clothing was born. Also featuring prints of Fairey's original artwork, OBEY was an instant hit among skaters and streetwear kids. Popularity gaining, OBEY started to get stocked at big retailers such as PacSun, Urban Outfitters, and the like.13 Sept 2018
Is OBEY still a thing?
But while not nearly as popular as it once was, OBEY continued to keep up with seasonal trends, and its latest FW18 collection may be its best attempt to reassert its place in today's streetwear canon.13 Sept 2018
What company owns OBEY?
Type Private
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Website obeyclothing.com