The brand patch is a leather or 'leather-like' jacron label positioned on the waistband of jeans above the right back pocket. The purpose of the patch was originally to inform customers of the strength of the product and to help them identify the brand.
What is the Levis logo called?
the Batwing
What does the Levi patch mean?
“The Levi jeans logo is a depiction of how the slave owners used to take the defiant strong black man, tie him up to horses, set him on fire and let the horses rip him apart in front of his family.”20 Jan 2020
What is on the Levi tag?
The red Tab, with the word “LEVI'S” woven onto one side of the tab in white, appeared on our 501®s in 1936 and, later, on our denim jackets. Although the red Tab has remained affixed to Levi's® since its creation, the Tab lettering took on different forms in very subtle ways, Panek says.1 Mar 2017
Is the Levi's patch leather?
Look good and feel good about wearing this brand's jeans, because all its patches are made of vegan leather. Look, ma, no animal suffering!29 Oct 2020
Why do some Levis have a leather patch?
A Levi's historian told Seventeen.com the patch was added to keep customers from accidentally buying fake jeans. "From the leather back patch, customers could immediately determine if the pant was a genuine pair of Levi's overalls with the high quality they expected.3 Apr 2018
Does Levi's use leather?
Levi's pointed out that leather plays a minimal role in its materials sourcing. “Less than 10 percent of the raw materials in our supply chain are from sources other than cotton, and a small fraction of that percentage is leather,” a Levi's spokesperson told Sourcing Journal.15 Mar 2019
Does Levis use leather patches?
Global company Levi's knows this, but it continues to sell leather patches on its denim and other products.
Does Levi's still use real leather?
All of our products have leather like construction paper for the label on the back that displays our logo. None of out labels are made of real leather currently. As for our dyes none of them are tested on animals.28 Oct 2010