The main purpose of focus group research is to draw upon respondents' attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods, for example observation, one-to-one interviewing, or questionnaire surveys.
What happens at focus groups?
A focus group is a small-group discussion guided by a trained leader. It is used to learn more about opinions on a designated topic, and then to guide future action. In short, focus groups are a good way to gather in-depth information about a community's thoughts and opinions on a topic. Recheck your goals.
What can a focus group enable you to do?
Focus groups can reveal a wealth of detailed information and deep insight. When well executed, a focus group creates an accepting environment that puts participants at ease allowing then to thoughtfully answer questions in their own words and add meaning to their answers.
What are the benefits of a focus group?
- Clarify and test pre-conceived notions and findings.
- Understand met and unmet needs.
- Hear customer feedback in their own words and voices.
- Uncover ideas and issues that initially may nay not have been considered but are important to the customer.
- Discover the decision making process.
- User Interviews (my favorite) User Interviews used to be available only in the US or Canada.
- Respondent.io (must try this one)
- Ipsos i-Say.
- Recruit and Field.
- Survey Junkie.
- Survey Feeds.
- FocusGroup.com.
- American Consumer Opinion.
What is a focus group in research?
Focus groups are a form of group interview that capitalises on communication between research participants in order to generate data. The idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that would be less easily accessible in a one to one interview.29 Jul 1995
What is a focus group and what are they used for?
Focus Groups are generally used to gather people's opinions, ideas, and beliefs on a certain topic or product. While surveys or questionnaires can be useful, they can not capture what a person is thinking or feeling. This is where a focus group will come into play.
What are the two main types of focus groups?
- Dual-moderator focus group: There are two moderators for this event.
- Two-way focus group: A two-way group involves two separate groups having discussions on the topic at different times.
- Mini focus group: This type of group restricts participants to 4-5 members instead of the usual 6-10.