Vineyard Vines is an American clothing and accessory retailer founded in 1998 on Martha's Vineyard, Massachusetts, by brothers Shep and Ian Murray. The brand markets high-end ties, hats, belts, shirts, shorts, swimwear, bags for men, women, and children.
Why is vineyard vine so expensive?
They are priced the way they are because of demographics. There is obviously a demand for it since upscale stores are beginning to carry the brand. From the economical standpoint, they are just taking advantage of the hipster movement. Personally, I'll stick with Brooks Brothers for my shorts.
Is Vineyard Vines a luxury brand?
Vineyard Vines is an exclusive high-end brand. And they partnered with Target not so much on clothing, more on stuff. Do you want a beach towel with the big pink whale on it?May 23, 2019
Why are Vineyard Vines shirts popular?
Many people wear Vineyard Vines because they like the colors or prints that make their clothes feel personal. ... Prep has always been centered on conveying, through your clothes, that you have money or privilege or class, but mostly money.Aug 6, 2017
What is so special about Vineyard Vines?
They've built the brand by being fashion's feel-good guys. With more than 2,800 employees, Vineyard Vines makes clothing that's classic but relaxed, preppy but not fussy. The company avoids edgy trends, celebrity models and fashion weeks.Apr 10, 2018
What age group wears Vineyard Vines?
Their target audience is both men and women between about 15-30 years old. Vineyard Vines provides business casual attire with a fun flare.May 6, 2019
What is the Vineyard Vines whale?
The family always had one of his wooden carved whales over their front door. Ian and Shep realized that Martha's Vineyard was one of the world's most successful whaling ports so it seemed a good fit to have the whale become their logo. They decided that the whale should be happy, so a smile was added.