White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser. For example, if you go to a grocery store such as Walmart, you'll notice that you can buy all sorts of products sold under the Great Value brand.
What does it mean to white label services?
“White label” refers to a fully supported product or service that's made by one company but sold by another. White label products and services are purchased by the latter company without branding.3 Jun 2014
Is white labeling a good idea?
If your business focuses primarily on brand building and innovative ways to use existing technologies, buying white labeled products is almost certainly a benefit. If you can handle both production and branding yourself, for example, as a software company, white labeling probably isn't going to benefit you.
Is white labeling illegal?
The term "white-label" comes from the white label on a package that has the marketer's branding and logo. White-labeling almost sounds like a negative, practically illegal action but in reality, the white-label process is something agreed upon by both parties.
What is called white label?
White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own.
Why is it called white label?
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
What is white labeling content?
White label content is simply when an agency hires writers or purchases content to resell to clients as their own service. The content could be blog posts, social media, web copy, lead magents or any other type of content you provide for clients.23 May 2018
What is private label vs white label?
Note that private labeling is different from white labeling. Private labeling is when a product line is sold exclusively through one retailer, like AmazonBasics. White labeling is the process of selling a generic product to multiple retailers, who brand and price the product for their target market.
What is private label example?
For example, Target sells a variety of branded snacks from companies like General Mills and Frito-Lay, but it also sell its own chips and crackers under the Archer Farms brand Target's private label brand. Restaurants often decide to private label condiments or mixes that have become popular with customers.
What is the difference between private label and private brand?
Private label merchandise is generic goods, sold as a commodity (and commodities have price as their value proposition). Private brands, when properly executed, are truly brands, exclusive to a retailer or channel of distribution, with distinct brand attributes, supported by significant marketing.23 Jul 2018
What is an example of a white label product?
Software is a common example of a white label product. A software provider will sell their product to a company or agency that then rebrands it with their logo and resells it. That's just one of many examples. You see it with vitamin and supplement companies and even things like batteries.13 Nov 2020
Why do brands use white label solutions?
White label solutions are generally fully integrated and ready-made, which makes branding very easy. As the reseller, you'll be free from concerns about needing to spend time and money on research or development. You can add your own branding and identity, and get back to business. It keeps your customers happier.3 Jun 2014