ASOS has adopted an affordable pricing strategy. They have a diverse product line that spans the entire price range. The products sold are of high quality but at a lower cost. They have mid-season and end-of-season sales where they sell a product at heavily discounted prices.
How is ASOS structured?
Cost Structure ASOS has a cost-driven structure, aiming to minimize expenses through significant automation and low-price value propositions. Its biggest cost driver is distribution costs, a fixed expense. Other major drivers are in the areas of warehousing and marketing, also fixed costs.
Where is ASOS located?
ASOS's main headquarters is located in London, England. ASOS delivery territory includes over 200 countries worldwide. There are fulfillment centers located in Europe, the UK, and the US.
Is ASOS popular in the US?
As of August 2019, the number of active ASOS customers in the European Union surpassed that of the UK. Most recently, U.S. consumers constituted close to one-fifth of Asos.com desktop browser traffic, taking the brand's popularity even further away across the Atlantic.
Where do ASOS clothes come from?
As of May 2021, the highest number of ASOS manufacturing factories are situated in China, with a total of 231. India and Turkey come in second and third place for the number of ASOS manufacturing factories, with 217 and 130 factories respectively.
Does ASOS sell brands?
Our ASOS Brands, created by our London design team, look between the lines to bring you the freshest clothing, shoes, accessories and gifts. When it comes to our curation of brands at ASOS, we select the best of those to give you the biggest variety, amazing exclusives and coolest collaborations.