The EAST framework combines elements of behavioural economics and psychology to understand and influence behaviour change. ... The key idea is if you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST).Sep 2, 2019
What is COM-B model?
1: The COM-B Model. The COM-B model proposes that there are three components to any behaviour (B): Capability (C), Opportunity (O) and Motivation (M). ... As each of these components interact, interventions must target one or more of these in order to deliver and maintain effective behaviour change. The COM-B Model.
How do you use COM-B model?
The COM-B model of behavior change proposes that to engage in a behaviour (B) at any given moment, a person must be physically and psychologically able (C) and have the opportunity (O) to exhibit the behavior, as well as the want or need to demonstrate the behaviour at that moment (M).
What are the 3 models of behavior change?
It distinguishes between three types of beliefs - behavioral, normative, and control. The TPB is comprised of six constructs that collectively represent a person's actual control over the behavior.
How does the Behaviour change wheel work?
The Behaviour Change Wheel (BCW) was developed from 19 frameworks of behaviour change identified in a systematic literature review. ... The hub identifies the sources of the behaviour that could prove fruitful targets for intervention. It uses the COM-B ('capability', 'opportunity', 'motivation' and 'behaviour') model.
What is Combi model?
Communication for Behavioral Impact, COMBI, is a 10-step communication planning method directed at designing effective behavioral communication programs for achieving specific behavioral outcomes in health and social development.