Understanding Red Bull's Positioning and Target Market Red Bull's target market can be identified as young urban males that live on the edge or aspire to do so. They're also generally interested in extreme sports and challenging recreational activities.
Who are Redbull customers?
Red Bull target customer segment represent busy individuals who are overly active in their personal and professional lives and who have are fascinated by extreme sports. Red Bull GmbH Report constitutes a comprehensive analysis of marketing strategy and business strategy of Red Bull.28 jun 2016
What age group does Red Bull target?
In demographic segment their main target is the teenagers and college students (13 to 21 years), young adults ranging from (21 years to 35 years) or can also called as working professional.10 mar 2017
Who is the target market for energy drinks?
The targeted demographic group is teenagers, young adults, 18 to 34 y old; although expansion into nontraditional markets is also occurring. It is claimed that energy drinks can offer an increased energy boost related to their ingredient profile of caffeine, taurine, herbal extracts, and vitamins.
What happens if a 14 year old drinks Red Bull?
This questionable chemistry may put some children's health at serious risk. Indeed, consuming energy drinks may trigger symptoms that include: restlessness, tremors, palpitations and nervousness. Energy drinks can also cause irregular heart rhythms and other life-threatening heart-rhythm changes.5 nov 2012
Can a 16 year old drink Red Bull?
There is no designated safe limit of energy drink for teenagers. Some teenagers might think that energy drinks help them stay awake, boost performance, or even help in growth. However, there is no scientific evidence to conclude these effects to be beneficial to the overall health of a teenager.10 nov 2021