Why did Sephora stop selling Tarte Shape Tape?

Why did Sephora stop selling Tarte Shape Tape?

RE: Where is the shape tape?? Due to contracts that were made, Sephora has the Rainforest of the Sea Collection as an exclusive, and Ulta has the Double Duty Beauty Collection (which includes Shape Tape) as an exclusive.Sep 2, 2017

What's wrong with Tarte Shape Tape?

Promotional images for the much-anticipated Shape Tape Foundation showed the first signs of trouble in makeup paradise. First of all, the range only included 15 foundation shades, which isn't quite enough to be considered "inclusive." Second, of those 15 shades, a measly three were geared towards darker skin.

When did Tarte Shape Tape come out?

If you're a lover of the concealer already or want to see what the hype is all about, the Tarte Shape Tape Contour Concealer will be available Sunday night (December 4) for $24 on tartecometics.com.Dec 6, 2016

Why is tarte tape so good?

Known to most simply as Shape Tape, the creamy, full-coverage liquid can be used to not only cover up blemishes, dark circles, and uneven skin tone, but also for highlighting and sculpting cheeks. First of all, Shape Tape doesn't draw attention to dry spots or feel cakey on skin, despite its mattifying effect.

Why did tarte discontinue Shape Tape?

Tarte Is Pulling ALL Shape Tape Foundations From Stores & Replacing It With A New Formula. Tarte's is launching Face Tape Foundation, creating new formula and shade range to replace its Shape Tape Foundation, mainly because of customers' suggestions and complaints.Feb 5, 2019

Does tarte shape tape need to be set?

When I started trying Tarte Shape Tape I learned quickly that you need to set the concealer because otherwise it will crease and you won't be able to apply the rest of your eye make-up very well. Also, using a brush to set it won't do the trick and will make your under eyes dry.

Which is better too faced or Tarte?

The Tarte is simple but functional with a much narrower tube. Both concealers have a large doe-foot applicator, which makes it easy to cover the amount of surface area you need to get a good layer on under the eyes. The Too Faced one has a bit more of a dip in it so scoops up more product than the Tarte.

What is the difference between Shape Tape and ultra creamy?

The original Shape Tape Concealer works best for normal and oily skin types, while the Ultra Creamy Concealer was formulated with dry skin types and mature complexions in mind. To me, the difference between the two is noticeable; the original feels a bit heavier while Ultra Creamy is smoother to the touch.Jun 9, 2021

Is Shape Tape discontinued?

Tarte is getting rid of its Shape Tape Foundation for a brand new line, and it comes in 50 shades. The all-new Face Tape Foundation will be available in 50 shades and five undertones, so finding your perfect match won't have you all bent out of shape.Feb 5, 2019

Does Tarte sell tape anymore?

With an entirely new formula, bottle, and shade range, Tarte is pulling the Shape Tape foundation off the shelves and relaunching as Face Tape with the hopes of starting fresh. "Once you disappoint someone so deeply, you just have to start over," said Kelly.Feb 4, 2019

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