The apple logo for Apple Inc. has a bite taken out of it to distinguish it from a cherry. According to the logo's original designer, Rob Janoff, the bite is also intended to remind people of a common, cross-cultural experience, the biting of an apple.
Who designed the Apple logo and why was it chosen?
He is known for his creation of the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit.
Who designed the first logo of Apple?
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.