The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors.27 ene 2020
Why packaging and Labelling is important?
The role of packaging and labeling has become quite significant as it helps to grab the attention of the audience. Labelling and packaging can be used by marketers to encourage potential buyers to purchase the product. ... Packages and labels communicate how to use, transport, recycle or dispose of the package or product.