Its edgy, artist-inspired designs are found on mothers and fathers, too. Maybe that's because it's more than a clothing brand. RVCA's success as a lifestyle brand is due to a "melding of different subcultures and personalities into a tribe," says founder PM Tenore, 35.2009-02-24
Is RVCA actually RUCA?
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda (Λ). ... Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'.
What is RVCA Zac Efron?
RVCA was founded in 1999 by surfers Pat Tenore and Conan Hayes. ... One of the major reasons why Zac Efron was frequently seen sporting RVCA t-shirts on Down To Earth is that the show's theme revolves around sustainable and healthy living. Hence, RVCA being a sustainable clothing brand compliments the show's theme.2020-07-15
What is RVCA known for?
Culture. RVCA is closely associated with skateboard, surf culture, Brazilian Jiu Jitsu, and MMA. The company sponsors a skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters.